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Model, they were invincible. you could get one pair of adidas, all you needed was a toothbrush and some soap. and you could have one pair of leather adidas shell-toe sneakers survive for maybe two years if you took good care of them. we related the shell t-toe to o durability of surviving in the ghetto, in the hood, in the main streets of new york city. >> shell-toe, no laces, is one of the iconic symbols of hip-hop culture. it represents run dmc. one of the greatest groups of all time ♪ one, two, three >> in 1986, adidas is in the toilet bowl as far as sales in america. 2% market share. a c...

>> it was a subtle expression of strength and power. but adidas superstar, the model that was invincible. you got one pair of adidas. all you needed was a toothbrush and soap and could have one pair of leather sneakers survive for maybe two years if you took good care of them. >> we related this to our durability of surviving in the hood in the main streets of new york city. >> adidas, no laces, one of the iconic symbols of hip hop culture, remitting run dnc, the greatest group of all time. >> one, two, three. >> in 1986, the company was in the toilet as far as sales in

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