Here's why Indian telcos are rethinking their rural strategy
Market forces are finally aligning in India, pushing the telcos to tighten their focus on the rural segment.
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Market forces are finally aligning in India, pushing the telcos to tighten their focus on the rural segment.
Press Release India recorded highest growth in mobile broadband data in 2021 4G mobile data recorded an increase of 31% in 2021, with average monthly... | March 15, 2022
India records highest growth in mobile broadband data in 2021: Survey
The report said that millennials are now spending around 8 hours per day online. Nokia head for customer marketing and communication for India, Amit Marwah said that consumption of short video format, increase in penetration of smartphones in rural areas, time spent by millennials on mobile and regional content are driving data consumption in India. Mobile Broadband User Base Reached 765 Million in India: Nokia MBiT Report.
Nokia’s annual Mobile Broadband Index (MBiT) report for 2022 showed that India has one of the world’s highest data usage rates, with a Compounded Annual Growth Rate (CAGR) of 53% over the last five years.