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That didn't necessarily work. do you think it will work this time around? is it smart going after him for his coolness? >> dana: of all the mccain ad i think it was the most effective. at the time, looking back you go my gosh, that ad was brilliant. they could see it coming. people should go on and finish watching the rest of that ad. it juxtaposes what is happening now, unemployment, student loans, healthcare, the other stuff that makes it not so cool. >> andrea: paints him as unserious. >> bob: that was brought to you by karl rove crossroads, keep it clear, bush's chief advisor. that is susp...

World. that didn't necessarily work. do you think it will work this time around? is it smart going after him for his coolness? >> dana: of all the mccain ad i think it was the most effective. at the time, looking back you go my gosh, that ad was brilliant. they could see it coming. people should go on and finish watching the rest of that ad. it juxtaposes what is happening now, unemployment, student loans, healthcare, the other stuff that makes it not so cool. >> andrea: paints him as unserious. >> bob: that was brought to you by karl rove crossroads, keep it clear, bush's chief advisor. that ...