Virtual event highs and lows - with hybrid events on deck, enterprise events remain a baffling failure of imagination
Read later Audio version Summary: Virtual events remain a grim tour of duty, not to mention a passive exercise in brandcasting. But we've also seen vendors apply creative event design, and get a payoff - ZohoDay being a winning example. There's still time to get this right, and seed our hybrid event future. (ZohoDay '21 - a virtual event high point ) Friends, I am tasting the vinegar of creative disappointment. Despite my howls and jowls tips and proof points, one year into the pandemic, virtual events remain a bland failure of imagination - an indulgence in vendor brandcasts rather than t...
Source: diginomica.com