Kohan, S. E. (2020). Fast Fashion Leaders H & M and Zara; Weathering the Pandemic. - References
ABSTRACT: From an international business risk management perspective, the widespread and catastrophic implications of the COVID-19 pandemic on the performance of Zara (Parent company Indetex) are studied and analyzed to contribute to ongoing research on the conventional brick-and-mortar retail business. Brick-and-mortar retail has headed into decline over the last several years, and e-retailing has grown exponentially during the lockdown period of the COVID-19 pandemic. The objective of this study is to understand and highlight the impact of the coronavirus (COVID-19) crisis on the performanc...
Source: scirp.org