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Temu and other Chinese e-commerce companies dominate the Hungarian and European markets, Norbert Madar, GKI Digital's senior consultant, said at the 11th Hungarian Marketing Festival, according to business daily Világgazdaság.
The Digital Commerce Association (DKSZ), an organization looking to help Hungarian e-merchants expand abroad, is officially launching its unique, free-of-charge, company-specific Mentoring Program this month.
Exploring and conquering new markets is an obvious means of growth and development for companies; in Hungary, it is also a crucial aspect of the national economy.
Online retail sales in Hungary rose 10% to gross HUF 1.323 trillion last year, research by consultancy GKID and Mastercard show.
As a result of the lack of supply from Asia and slower international maritime transport, one can expect supply bottlenecks and more expensive products in Hungary's shops during the Christmas season.