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The Iconic, David Jones invest further in $3 billion market By Imogen Bailey | 11 March 2021 The Iconic and David Jones are among retailers expanding their reach into the $3 billion Australian childrenswear market. The retailers have supported Danish childrenswear label Lil’ Atelier s local launch, alongside other retailers including Nordic Fusion and Elves In The Wardrobe. Founded in Denmark and rooted in Scandinavian aesthetic, Lil Atelier offers children’s fashion made from considered fabrics including organic cotton, wool, linen and cashmere. Lil Atelier’s sustainable manufacturing processes includes working with raw, recycled and innovative materials, specifically cotton that is organically-grown without the use of pesticides and synthetic fertilisers. ....