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Last modified on Mon 21 Dec 2020 07.34 EST In cities and towns around the world, darkened shopfronts and shuttered businesses have become an all-too-familiar symptom of the economic collapse triggered by the coronavirus pandemic. That disparity – and the mounting inequity brought into focus by the pandemic – has prompted one Canadian woman to attempt a fightback. “I just hate how much Jeff Bezos and Amazon are making billions off the backs of working-class people,” said Ali Haberstroh. “It seems to me they’re putting money over the wellbeing of people.” Haberstroh turned her ang...

Ali Haberstroh started her directory of local shops as a convenient cheat sheet for time-strapped family and friends. Two weeks later, Not Amazon exploded and now features more than 4,000 businesses. Here, Haberstroh explains why local businesses are the backbone of Toronto, her You’ve Got Mail-style beef with big-box retailers, and why her haters need to get a grip. You are a social media and content manager. How did the idea for Not Amazon come about? Nick, a friend of mine who owns Expo Vintage on Dundas, put up an Instagram post pointing to other vintage stores offering curbside pickup...

The website has created a directory of local businesses in Toronto, Calgary, Halifax, and Vancouver. Not Amazon works by individuals submitting businesses to be placed on the directory, which can be done easily by filling out a form on the website. As for how long it takes for the businesses to be put on the website, the answer follows, “Lately, I’ve been getting hundreds of submissions a day, and it’s just me going through them so, realistically it could take as long as three days, maybe a little more,” reads the website. It also appears that two more cities will be added before Chri...

'Not Amazon' website seeks to boost local businesses across Canada Since starting as a "shop local" list three weeks ago, Not-Amazon.ca has expanded to include more than 2,000 local businesses in four cities across the country, and shop owners say they're seeing an increase in online sales. Social Sharing