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UMC’s Orah VITE Touts Greater Antioxidant Power than Tocopherol Acetate February 8, 2021 Contact Author Michele Behrens Close Orah VITE was found to have antioxidant activity, can reduce oily skin and pore size, as well as reduce moisture loss in skin. Sponsored   Universal Marketing and Consultancy FZCO (UMC) has launched Orah VITE (INCI: Not Provided)—a composite plant-based system containing natural tocotrienol that imparts antioxidant activity in skin care formulations. According to the company, studies have shown Orah VITE to have 550% more antioxidant activity than c...

No-Click Searches Require a New Way to Measure SEO Results Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search. Bio 489 In Less than Half of Google Searches Now Result in a Click, Fishkin wrote: Advertisement Continue Reading Below “We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.” Fishkin used clickstream data from Jumpshot to document his findings. Unfort...

Koel Colors Eye Makeup and Soaps December 17, 2020 Contact Author Michele Behrens Close Koel Colours has rolled out eye makeup pigments and Altered Aqua, a series of water-based dispersions of pigments for cosmetic and personal care applications. Sponsored   Koel Colours has introduced two color pigment collections, one collection for eye makeup and the other, Altered Aqua, containing water pigment dispersions for soap. With eye makeup trending recently due to mask-wearing, the company has developed color cosmetics such as mascara, eyeliner and eye shadow. For mascara, the compan...

Expert Opinions on Color Cosmetics: Mask-proof Claims and More November 12, 2020 Contact Author T.C. Duzick, Sensient; E. Leroy, Solvay; A. Douchin, IFF/Lucas Meyer; R. Vaiarelli, EMD/Merck KGAA; K. Benditt, Elementis; J. Droux, Clariant; and G. Lee, BASF Colors & Effects Close Sponsored We’ve all experienced an unprecedented upheaval of life in general, no thanks to the pandemic, with a tsunami of effects that are yet to be predicted. But we’ve come to accept this reality and begun to settle into a “new normal,” at least for the time being, adapting with ingenuity and per...

Symrise’s Neo Heliopan Flat Imparts Dual UV Protection December 10, 2020 Contact Author Michele Behrens Close Symrise's Neo Heliopan Flat offers broad-spectrum protection against UV radiation. Sponsored   A combination of UVA and UVB filters, Neo Heliopan Flat (INCI: Homosalate (and) Octocrylene (and) Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine (and) Butyl Methoxydibenzoylmethane (and) Ethylhexyl Salicylate) from Symrise offers broad-spectrum protection against UV radiation while simplifying the development and manufacturing of sunscreens. The blend enables the manufacturing...