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Nova’s Paul Jackson on putting survey 4 into perspective After new lockdowns led to a mixed fourth radio ratings of the year, Nova Entertainment's Paul Jackson speaks to Mumbrella's Calum Jaspan about how this all plays out, breaking down what the latest survey means for Nova. July 7, 2021 9:17 After a particularly strong third survey of the year, Nova Entertainment’s fourth radio ratings served up a mixed bag, with a return to the mean for some stations, the ongoing lockdowns provided some speed bumps and continued form for others. Asked how he felt this book went for Nova, programming ...

Nova’s Paul Jackson on the impact of Nova Boy on upcoming radio ratings After radio's second survey of the year, Nova's group programme director Paul Jackson chats to Mumbrella's Zoe Wilkinson about the impact of Nova Boy and the network's first campaign of the year will have on it's key programs. April 19, 2021 9:43 For Nova’s group programme director Paul Jackson, it’s been a period of happy coincidences. The 20th anniversary of the network coincided with the return of Nova Boy in its first marketing push for the year, which also launched the day after survey two of GfK’s radio rat...

April 16, 2021 8:12 Nova Entertainment’s much-loved mascot Nova Boy is back, with the network reviving the character for a new national advertising campaign launching on 18 April. The campaign TVC sees an animated version of Nova Boy appear in studios alongside Nova’s flagship breakfast and drive show talent, as well as alongside commuters and other listeners tuning into Nova throughout their day.  Nova’s group programme director, Paul Jackson told Mumbrella the new campaign was about simplifying the brand proposition for Nova. ADVERTISEMENT “What’s really important wit...

How Nova's programming and marketing chief is balancing nostalgia with new thinking Nova's chief programming and marketing officer talks through the new Nova marketing campaign, return of the Nova Boy character and how to constantly adapt to suit changing consumer sentiments Nova and smoothfm may seem like strange bedfellows, but the two represent distinctive, complementary approaches to a growing desire for radio stations to be upbeat and provide both a mix of contemporary and nostalgic tunes for listeners. That’s at least how Nova’s chief programming and marketing officer, Paul Jacks...

Nova revives Nova Boy for massive marketing push The Nova Network’s iconic ‘Nova Boy’ character is back, fronting a multimedia campaign from Sunday. Nova Boy was central to the station’s launch 20 years ago, but hasn’t been used since 2015, when he appeared in some outdoor advertising for the network. Radio Today the milestone and the character’s revival were simply a coincidence. Instead, he said, the motivation  of bringing him back to life was around capitalising on Nova’s point of difference in the market. “So, ...