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TCS launches cloud-based intelligent subscription solution


| 14 May 2021
Tata Consultancy Services (TCS) has launched a cloud-based intelligent subscription solution using SAP Business Technology Platform, to help the media and publishing industry move to subscription-based order-to-cash processes for physical and digital content. 
Media and publishing has moved away from traditional one-off selling to a recurring revenue model based on consumption. End consumers are looking for flexible ‘pay per use’ or ‘time-bound subscription’ options to enable ‘pay for value’, which has led enterprises to adopt customer-centric experience models that ensure long-term customer engagement. 
TCS’s Intelligent Subscription solution uses artificial intelligence and machine learning to personalise content curation and offer recommendations based on user profiles, preferences and past subscriptions. This helps enterprises sell digital experiences and adopt new subscription and pricing models. The single source platfor ....

Richard Whittington , Akhilesh Tiwari , Enterprise Application Services , Business Technology Platform , Tata Consultancy Services , Technology Platform , Global Head , Intelligent Enterprise , Ntelligent Subscription Solution , Sap Business Technology Platform , Edia And Publishing Industry , Subscription Model , ரிச்சர்ட் வைட்டிங்டன் , நிறுவன விண்ணப்பம் சேவைகள் , வணிக தொழில்நுட்பம் நடைமேடை , டாடா ஆலோசனை சேவைகள் , தொழில்நுட்பம் நடைமேடை , உலகளாவிய தலை , புத்திசாலி நிறுவன ,