"Consumer perceptions of nutrient content claims in Australia: A qualit" by Benjamin Thompson, Anne Therese McMahon et al.
Background: Nutrition and health claims influence consumer purchasing. Claims include content claims, which refer to the amount of a nutrient contained in a product, and health claims, which refer to health benefits of foods or nutrients in a product. Products that display a health claim must meet the Nutrient Profiling Scoring Criterion (NPSC). The present study aimed to explore consumer perceptions of content claims used on food and beverage labelling and advertisements. Methods: Semi-structured focus groups were conducted with Australian consumers. Analysis involved an inductive, reflexive ...
Source: uow.edu.au