Detailed text transcripts for TV channel - MSNBC - 20111023:11:38:00
Between them they have an mba and a nutrition background but no commercial cooking experience. so how did this small, new company beat out more established players when it came to drumming up business? >> our competition is everybody from a small mom and pop catering company to the biggest of the food companies out there that serve not only schools but hospitals, and, you know, health care facilities. >> reporter: first, they looked the part. belinda says their personal experience had a lot to do with getting the first contract. >> there was a parent committee formed at this particular school ...