Detailed text transcripts for TV channel - MSNBC - 20100731:13:25:00
>> i'm curious how much you find people still wanting to stay with the classic, they're a book reader. if you're a book lover, many people want the feel of that book. this new thing is something to get used to. how much do you think this has taken off in terms of the industry and the trend? >> definitely people who buy a lot of mass market books, they like the idea of getting them through the kindle, get them cheaply and access them from anywhere. people still love a big paper book, a special book you're excited about, you want the real world paper version. plus, you can't leave a kindle sitti...