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I had nfl posters all over my room. i lived for sundays. now kids don't watch it. we watch baseball. why is that happening? >> not just with my family, but why is that happening across america? >> yeah, that's a great question. the nfl is very worried about that family. and families like it all over the country. i mean, it is true, sunday used to be a real -- like the secular holiday of the united states. now it's -- plus, six or seven years solid there's been one dumb self-inflicted wound every single year. to some degree, you have the off-field reality show that fills a lot of airwaves, peop...

Entire team. he doesn't like the offfield behavior. issues his players a direct challenge if they want to get back on the team. we'll talk to him and hearing everything from our marketing partners,

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