From survivors, they often tell you that it's a lot more than just the fight or flight. what stands out to you? >> well, it really is, poppy. we have been trying to get the message out for a couple of years now working with businesses, law enforcement. and schools. the top three things that you can do is to first thing exit that area. as soon as you hear the gun shots and we heard comments like we thought it was a drill or active shooter drill. you can't think like that. you have got to be mentality prepared. you hear the gun shots or explosions, you have got to exit as quickly as you can and ...