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>> next, from office rage to primal love. the video that melted the hearts of nearly everyone who watched it. >> unless you're, you know, a guy who stabs people you can't really help but get choked up. >> two people adopt a baby cub lion, they raise it for a year, essentially let it run around a church. then when it became an adult lion, they let it go out in the wild. >> it kind of gets you in the beginning with two hippies playing with a lion. who plays with a lion? that's awesome. >> every child's dream right there, pet lion, right? >> this gets us into the phenomenon of how popular cats ar...

For bekmambetov viral videos were a natural marketing choice. >> i really like it. it's very organic. it's a future because you don't have to pay for that. you don't have to pay to distribute. >> and as for people wondering whether it was real or fake, he says that's exactly what he wanted. >> they think, oh, no, maybe it's made up. no, it's real. >> the success of the viral video caught the director by surprise. he's keen to try it again. after all, "wanted" grossed more than $340 million worldwide. >> maybe there's a better way how to do this and next time we will use new techniques, but it ...

People, it's great. >> in fact, the secret advertisement got nearly 4 million views in the first week it was posted. for bekmambetov viral videos were a natural marketing choice. >> i really like it. it's very organic. you don't have to pay to distribute. >> and as for people wondering whether it was real or fake, he says that's exactly what he wanted. >> they think, oh, no, maybe it's made up. no, it's real. >> the success of the viral video caught the director by surprise. he's keen to try it again. after all, "wanted" grossed more than $340 million worldwide. >> maybe there's a better way h...

Says that's exactly what he wanted. >> they think, oh, no, maybe it's made up. no, it's real. >> the success of the viral video caught the director by surprise. he's keen to try it again. after all, "wanted" grossed more than $340 million worldwide. >> maybe there's a better way how to do this and next time we will use new techniques, but it was entertaining. it was an event, entertaining and something to talk about. >> next, from office rage to primal love. the video that melted the hearts of nearly everyone who watched it. >> unless you're, you know, a guy who stabs people you can't really h...

No, it's real. >> the success of the viral video caught the director by surprise. he's keen to try it again. after all, "wanted" grossed more than $340 million worldwide. >> maybe there's a better way how to do this and next time we will use new techniques, but it was entertaining. it was an event, entertaining and something to talk about. >> next, from office rage to primal love. the video that melted the hearts of nearly everyone who watched it. >> unless you're, you know, a guy who stabs people you can't really help but get choked up. >> two people adopt a baby cub lion, they raise it for a...