GoodPop Teams For TPM
GoodPop has partnered with Adesso Solutions in order to improve the frozen treat brand’s trade promotion management. The Austin, TX-based consumer goods company will leverage Adesso’s Flamingo TPM System, designed to manage the entire trade process, including the annual operating plan, customer planning, retail, execution, reconciliation, and analysis and reporting. The Offline Planner feature, meanwhile, enables region managers to plan what-if scenarios in a spreadsheet format, which are then integrated into the system to avoid data entry errors. Mara Ebert, GoodPop senior director of ...
Source: consumergoods.com