Detailed text transcripts for TV channel - MSNBC - 20161112:10:47:00
>> so in 2012, they opened simply vague. a consignment store that offers goods sold by ohio artisans. the storefant in delaware, ohio, was an instant success, but it had a critical problem. there just wasn't enough foot traffic. >> we were noticing in the downtown area, people would support it, but we couldn't sell through the products in the store quickly enough so that when they came in a second time, it was completely changed. when you're trying to promote local, there's so many people that maybe don't even think, they're not thinking i'll buy my baby shower gift locally. they go to the mal...