Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi: Best Media Info
Best Media Info: Joshi, Director-Marketing (Potato Chips Category), PepsiCo, shared the reason behind Lay’s Gourmet onboarding Saif Ali Khan as a brand ambassador, the decision to launch a Rs 20 pack, the advertisin| Marketing News
Source: bestmediainfo.com