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Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi: Best Media Info - Vimarsana News

Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi: Best Media Info

Best Media Info: Joshi, Director-Marketing (Potato Chips Category), PepsiCo, shared the reason behind Lay’s Gourmet onboarding Saif Ali Khan as a brand ambassador, the decision to launch a Rs 20 pack, the advertisin| Marketing News