Olay promises to walk with Chinese women who are lacking confidence
Olay promises to walk with Chinese women who are lacking confidence Details Olay has launched a new campaign to empower women to express beauty in their own way. The campaign, 'Fearless of judgement,' is conceptualised by Grey Hong Kong, and is the first part of a series under Olay China's newly launched brand idea 'Pursuit of Fearless'. The campaign revolves around the statement "Fearless of judgement, I have my own beauty" and leverages La Mu Yang Zi, a Chinese actress who is not usually seen as conforming to the traditional definition of beauty. In the film, ...
Source: marketing-interactive.com