Taylor Swift, BTS and more are back on TikTok after deal with Universal Music
The licensing agreement will help UMG's artists and songwriters achieve their creative and commercial potential on TikTok's platform.
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The licensing agreement will help UMG's artists and songwriters achieve their creative and commercial potential on TikTok's platform.
The home to Taylor Swift, Drake, and Olivia Rodrigo is a returning to TikTok with a deal that offers better protections against generative AI.
TikTok and UMG agree on a "multi-dimensional" deal that will see the return of music from artists like Drake, JAY-Z, and more to the platform.
TikTok has agreed to improve royalties for UMG artists and to remove unauthorized AI copies.
Just three months after Universal Music Group removed its catalog (which has most major artists) from TikTok, the music label has reached a