"Should I accommodate you? Cross-cultural code-switching behaviours of " by Nursakirah Ab Rahman Muton, Norhayati Zakaria et al.
This conceptual paper explores the process of cross-cultural code-switching (C3S) between high-context (HC) and low-context (LC) global virtual team members during the knowledge-sharing and social network exchanges. We will introduce a cross-cultural code-switching framework in a virtual setting and develop propositions to explain how GVT members attempt to switch their communicative behaviour based on two theoretical lenses: Giles communication accommodation theory (1973) and Hall high-context and low-context theory (1976). This paper offers several propositions to illuminate the process of c...
Source: uow.edu.au