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Why the Call Center Should Have an Omnichannel Strategy


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The customer journey is omnichannel, and customers expect and demand an exceptional experience through every channel they interact with, so why should the call center be any different? This article will look at the characteristics of a call center that is omnichannel, and will discuss why that should always be the case.
The Omnichannel Call Center Helps To Remove Pain Points
Devin Pickell, growth marketer at Nextiva, a VoIP service and application provider, shared with CMSWire that as the remote and hybrid workplace becomes more relevant in our work culture, the need for an omnichannel call center becomes even more pressing. “People are increasingly reaching businesses on the channels they prefer, like web chat, live chat, phone, email, and even social media. The level of support they expect needs to be quick, accurate, but more importantly for omnichannel, cohesive across all channels,” said Pickell. ....

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