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What it is that makes one programme cut through all of that. let's focus on love island, one of your biggest hits. why do you think that format has generated so much interest, in a way that lots of other formats don't? yeah, i wish i really knew the answer to that one. i think what's extraordinary about love island is i'm so glad for everyone in television it came along when it did, because the accepted wisdom was young people don't watch terrestrial television anymore, they don't look at the schedule, they never know, they won't find these things, and so we bring along love island, which is o...

They never know, they won't consume these things. and so, we bring along love island, which is on every single night at 9pm to 6pm, eight weeks, on itv2, it's not even on the main channel, and the young audience finds it immediately and is absolutely addicted, watches it every night, and it bucked all the trends. and it showed that, actually, if you bring the right thing at the right time in the right way, young people will come. but it is just harder than it ever used to be. but what is the right thing? you were saying the fundamentals of making programmes haven't changed since you started on...

This shirt and is sharpening the wits of producers and writers and creators to meet that challenge. 50 writers and creators to meet that challenge.— that challenge. so help me understand _ that challenge. so help me understand what _ that challenge. so help me understand what it - that challenge. so help me understand what it is - that challenge. so help me understand what it is that i understand what it is that makes one programme cut through all of that. let's focus on love island, one of your biggest hits. why do you think that format has generated so much interest, in a way that lots of ...