Detailed text transcripts for TV channel - MSNBC - 20180721:11:32:00
>> i love the meat in burgers, and i like my -- i was the first one done, so -- >> it looks like a burger. it feels like a burger. it even tastes like a juicy beef burger. but -- >> if i wasn't told that it wasn't meat, i wouldn't have known. like it was delicious. >> this is the impossible burger. made of a completely plant-based brown meat that has been taking the culinary world by storm. >> it's an incredible product, and what you can do with it is really limitless to this point. >> this alternative meat product was created by ceo and founder of impossible foods pat brown who never set out ...