Ajio: Ajio is set to reach a milestone for Reliance Retail
Reliance Retail's online fashion business, Ajio, is set to turn profitable this month. Ajio will become the first online venture of the country's larg
Source: indiatimes.com
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Ajio set to become Reliance Retail's first profitable online venture, ET Retail
Reliance had started Ajio in 2017. Ajio reduced marketing cost with five different storefronts for each consumer class. It lined up 4,000 stock points for last-mile fulfilment, including Reliance Retail's nearest store for delivery, which brought down logistic cost at the operational level. Also, return rates reduced to around 28% of orders from 35-36% earlier.
Source: indiatimes.com
Ajio: Ajio set to become Reliance retail's first profitable online venture
Reliance had started Ajio in 2017. Ajio reduced marketing cost with five different storefronts for each consumer class. It lined up 4,000 stock points for last-mile fulfilment, including Reliance Retail's nearest store for delivery, which brought down logistic cost at the operational level. Also, return rates reduced to around 28% of orders from 35-36% earlier.
Source: indiatimes.com