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International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
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The face care brand Only What's Needed (O.W.N) has been launched as a direct-to-consumer brand online in select European markets and features just four products - a daily cleanser, daily moisturiser, night cleanser and night moisturiser (Image: Beiersdorf) Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire. Launched last week, Beiersdorf’s direct-to-consumer (D2C) subscription face care...
The group has introduced a direct-to-consumer, vegan brand called Only What’s Needed, or O.W.N.
O.W.N uses artificial intelligence and is built around a proprietary algorithm that is able to select the single best unique product offering out of 380,000 formula combinations.