Beiersdorf personalised face care brand O.W.N uses AI, algorithms and scientific study to blend formulas
The face care brand Only What's Needed (O.W.N) has been launched as a direct-to-consumer brand online in select European markets and features just four products - a daily cleanser, daily moisturiser, night cleanser and night moisturiser (Image: Beiersdorf) Personal care major Beiersdorf has developed an artificial intelligence (AI) powered personalised vegan face care range that blends formulas based on individual skin needs using a proprietary algorithm and scientific questionnaire. Launched last week, Beiersdorf’s direct-to-consumer (D2C) subscription face care...
Source: cosmeticsdesign-europe.com