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Open Strategy and Design will support positioning, brand design, packaging and launch campaign of the brand Ruani.

HUL’s ‘Smart Fill’ machine takes on refill pouches, zero waste stores… Share Via: … But how likely will it change consumer behaviour? Will the eco-friendly ‘woke’ citizen go the extra mile? After years of relying on refill pouches, ‘kirana’ stores and zero waste businesses, consumers finally have a more eco-friendly alternative to buying Hindustan Unilever (HUL) products. HUL has launched an initiative, called a ‘Smart Fill’ machine. It is an in-store vending model for its home care products, and its aim is to reuse, reduce and recycle pl...

Mumbai: Open Strategy and Design, the Mumbai-based independent brand design consultancy has become the only Indian design agency to win at the prestigious Dieline Packaging Awards 2021, a global award platform that recognises the best in packaging design from across the world. Their work for Unsaid Library, a precious gifting brand based in Europe won the award in the Luxury

Design builds long-term brand value. It also has the unique ability to make a brand world class from day one. All it needs is a person with a big idea and the intent to create an authentically exciting brand

Photo by Mark de Jong on Unsplash A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder.   A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female genitalia and deemed it offensive to women. Myntra ended up changing the logo.   Unsurprisingly, Pa...