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Detailed text transcripts for TV channel - MSNBC - 20150726:11:58:00

Brag a little. thank you so much. thank you for saving us and many people s backyards. thank you, you guys for your evaluation of it. of course. if you have a product or service and want feedback from our elevator pitch panel on your chance of getting interest. we look forward to reading all those pitches and seeing some of you here on the show. thank you so much for joining us today. to learn more about this show head on over to our digital platform, openforum.com/your business. you ll find all of today s segments, plus exclusive content with a whole lot more information to help your business grow. you can also follow us on twitter. it s @msnbcyourbiz. we ll learn next week why ....

Elevator Pitch Panel , Mied Business , Openforum Com Your Business , Ton Twitter ,

Detailed text transcripts for TV channel - MSNBC - 20150719:11:54:00

your servers are going to crash. things are going to go wrong and you re going to ruin your customer engagement. this was incredibly helpful advice. you ll be giving more advice in the elevator soon. stick around for that. all righty. if any of you out there have a question for our experts, please just send us an e-mail or go to our website. openforum.com/your business. once you get there, hit the app for the show link and you could submit a question. openforum.com/your business or send us an e-mail to yourbusiness @msnbc.com. a few weeks ago, i was invited to a really fun poker tournament hosted by entrepreneur heidi messer. to kick off the evening she had a few people give elevator pitches in front of the crowd. i was so impressed with one of them we asked the pitcher to come on and see how it goes in our elevator. ....

Customer Engagement , E Mail , Openforum Com Your Business , Poker Tournament , Yourbusiness Msnbc Com , Elevator Pitches , Entrepreneur Heidi Messer ,

Detailed text transcripts for TV channel - MSNBC - 20150322:11:52:00

Smaller business that you know has a few less headaches, to be frank, i think, i would go local. less headaches. may not be cheaper but it may be less headaches. the next question from a business consultant who work with retailers. how do i best show potential clients that my services are an investment and not an expense? like how do i show them return on investment calculations? it s a great question. because it s all in the way you present your service. it is. i m a huge fan of case studies. i think they re excellent. to get a case study you have to start with a consumer. you have to start at a baseline and set a goal. there can be things that happen in between those two dates, big pr hit or something that can change the metrics. if you can just get them to agree that we re here we ll go here. if we reach the goal you ll do a case study for me that s ....

Openforum Com Your Business , Business Consultant , Case Study , Case Studies , Big Pr Hit ,

Detailed text transcripts for TV channel - MSNBC - 20150322:11:43:00

No matter how great your company is it is going to fail if you don t capture the attention of your prospective customers. but that is much easier said than done. so how do you get people to first notice your company and then engage with it. ben paar is the co-founder of dominate fund an early stage venture fund and author of the new book captivology the science of capturing people s attention. great to see you. thanks for having me. well the cover of your book that you ve captivated by attention, right? it s funny, so you do what you say, and it s worked for you so far. but this is hard. i mean lots of people have great companies, great ideas, but they just don t go anywhere because nobody noticed them. i mean people don t understand that attention is this fundamental currency that is necessary for doing any kind of business. you know teachers need to get the attention of students. entrepreneurs need to get the attention of users. local business small businesses need to get the a ....

Co Founder , Stage Venture Fund , Ben Paar , Don T , Openforum Com Your Business , Local Business ,

Detailed text transcripts for TV channel - MSNBC - 20150322:11:59:00

Reimagining the nail salon. we are doing to the nail industry what starbucks did to the coffee industry 30 years ago. taking a huge fragment of the market and asking customers to trade up for a better experience. applying the game-changing principles that transformed the way we order a cup of coffee to the way we experience a manicure. until them, i m jj ramberg, remember, we make your business our business. american express for travel and entertainment worldwide. just show them this - the american express card. don t leave home without it! and someday, i may even use it on the moon. it s a marvelous thing! oh! haha! so you can replace plane tickets, traveler s cheques, a lost card. really? that worked? ....

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