We can reach more people with individual content i guess this will present entirely new business models until now we only marketed and sold a certain range of coverage certain paid content wasn't possible at all. broadcasters are now developing short programs for voice operation smart speakers a simple phrase command can trigger specially tailored content for the listener pulse radio in germany are working on one. hundred times a week so. let's talk about hip hop yes jess and we're stopping alexa lexer stop stop. ok i'm off this is for ending it's the work of programmers that enables these fea...