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You know i have taken advantage of social media to a very significant degree. >> i wanted to play this video you produced this week with ij review this operation video. such an unusual thing to see from a presidential candidate. i am guessing the thinking behind it was it's a non-traditional way to reach people who might not otherwise see you. >> absolutely. >> did they come to you and ask you to do this? how did it come about? >> yeah. they said, this is going to be fun. would you mind doing this. believe it or not, i actually do have a sense of humor. i think it's good to see other parts of ...

Mitt romney is still trying to recover from what some republicans are saying are two of the worst weeks ever for a presidential candidate. some warn the democrats against celebrating what more could president obama do to clinch re-election? one man has a plan that is msnbc contributor and "washington post" columnist matt miller, he offers what he calls a modest proposal and involves something called operation video. matt, good to have you here. you said the obama campaign and you say this, should actually pay undecided voters to watch two videos in full. how much cash are we talking and what v...