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>> before you franchise, was everything buttoned up? >> i think for us it was very buttoned. it was everyone written down. there's things that as you do the business for a few years you might assume it's known so i think you're kind of fine-tuning -- >> write everything down. >> you're fine-tuning to make sure everything is written down. that's critical. >> what's the biggest mistake that people make in getting franchisees. >> they're anxious to grow the brand and might not have the standards that they need. but there's multiple criteria and it gets better with more franchisees. they need to h...

Operation of the white house. it's a -- it's an operations role but also an advisory role to the president. you know, the way we've operated last few months is steve and i have formed a great partnership in advising president-elect trump together, and that's what it really is. i think you've seen especially over the last few months that donald trump has been very disciplined and also been very comfortable and on message and clear-minded. >> so you look at these hires. do they bridge the party divide? do they aggravate it? do they do both? >> i think the greatest way you could see that reflecte...