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Forty-five Percent of CPG Manufacturers are Unable to Optimize Pricing, Trade Allocations and Go-to Market Strategies
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The annual Promotion Optimization Institute State of the Industry report found that traditional CPG manufacturers need to transform their enterprises to drive efficiency, effectiveness and profitability
POI research demonstrates that CPG leadership can no longer use historical practices to grow a profitable business due to industry shifts. Retailer and manufacturer operating models were not originally built to handle today’s industry complexity.
NEW YORK (PRWEB)
February 01, 2021
The Promotion Optimization Institute (POI), the leading resource for enterprise planning, trade marketing, RGM, and merchandising executives, today released the sixth annual POI 2021 State of the Industry Report. Forty-five percent of CPG manufacturers surveyed reported that their head ....

Pam Brown , Promotion Optimization Institute , Industry Report , Retail Execution Surveys , Chief Commercial Officer , Industry Report Findings , Growth Management , Certified Collaborative Marketer , Optimization Institute , பாம் பழுப்பு , ப்ரமோஶந் தேர்வுமுறை நிறுவனம் , தொழில் அறிக்கை , சில்லறை மரணதண்டனை ஆய்வுகள் , தலைமை வணிகரீதியானது அதிகாரி , தொழில் அறிக்கை கண்டுபிடிப்புகள் , வளர்ச்சி மேலாண்மை , சிஇஆர்டிஐஎஃப்ஐஇடி கூட்டு சந்தைப்படுத்துபவர் , தேர்வுமுறை நிறுவனம் ,