Google's Plan For Ad Targeting Without Third-Party Cookies
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data.
Source: searchenginejournal.com
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Google is getting rid of similar audiences segments
Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.
Source: searchengineland.com
Google to use Customer Match lists for Smart Bidding, Optimized Targeting
Google Ads automation is getting smarter with more ways to use Customer Match lists.
Source: searchengineland.com