Sri Lanka's Elephant House ties up with Reliance Consumer to sell beverages in India
Reliance Consumer has a sizeable beverage portfolio, which includes brands such as Campa, Sosyo and Raskik.
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Reliance Consumer has a sizeable beverage portfolio, which includes brands such as Campa, Sosyo and Raskik.
Reliance Consumer Products has partnered with Elephant House, a Sri Lankan beverage maker, to manufacture, market, distribute, and sell Elephant House brand beverages in India. Owned by Ceylon Cold Stores, a subsidiary of John Keells Holdings, Elephant House produces various beverages. Reliance Consumer Products aims to compete with regional brands using Elephant House's portfolio.
Reliance Elephant House Deal: Reliance's FMCG arm, RCPL, has partnered with Elephant House, owned by Ceylon Cold Stores PLC, to introduce a range of beverages in India, expanding its diverse FMCG portfolio.
Elephant House is owned by Ceylon Cold Stores PLC, a subsidiary of John Keells Holdings PLC, Sri Lanka's largest listed conglomerate.
Reliance Consumer Products Limited (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), today announced that it has partnered with Sri Lanka-headquartered Elephant House to manufacture, market, distribute and sell beverages under the Elephant House brand across India. This association will not only help RCPL bolster its growing beverage portfolio that...