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A stodge acold war era kingdom to a modern country with young leadership. part of that effort, analysts say, involves kim promoting his younger sister to powerful positions. even putting her front and center at international events such as the winter olympic. cameras are even allowed to capture kim at pop concerts with his wife, a former orchestra singer. >> he's trying to show his audience show the younger generation, he's in touch with pop culture. >> reporter: as for those sleeker propaganda casts experts believe they are part of his idea to keep the junger ones in line with the regime. >> ...

Front and center at international events such as the winter olympics. cameras are even allowed to capture kim at pop concerts with his glamorous wife, a former orchestra singer. >> kim jong-un is trying to show his audience that he's the young leader, he's dynamic, that he's actually the younger generation, he's in touch with pop culture. >> reporter: kim has learned to combine modern style, including wearing a western suit at a key address, crafting his appearance to look very much like his beloved grandfather, kim il-song. experts believe kim's plan is to keep younger north koreans in line w...

Orchestra singer herself, greet the bands off stage, all part of a full-fledged charm offensive. >> kim jong-un is trying to show his audience that he is the young leader, he's dynamic, that he's actually the younger generation, that he's in touch with pop culture. and i think he's also trying to show that he can compete with the global popularity of k-pop. >> kim's charm offensive on the diplomatic front is every bit as choreographed and calculated. he sent his sister, kim yo-jong to the winter olympics, where the groundwork was laid for a summit between kim and the south korean president thi...