Ralph Lauren Is Letting You Cook Up Any Polo You Want
Ralph Lauren executive David Lauren remembers this time, maybe 20 years ago, when a customer came into one of the brand’s stores hoping to buy their husband’s favorite polo: navy blue with the red pony logo. But an associate turned her away: sorry, they only had navy with a yellow pony logo that season. She left empty handed. “I was like, ‘Oh, my God, we just lost a customer,” David says, looking crestfallen. So Lauren turned customization into the heart of his work, first engineering Polo’s website to allow it, and now taking that idea as far as he possibly can with a new Made-to...
Source: gq.com