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Ruhle has more. reporter: it might only be september, but for many, the holidays are already here and experts are urging americans to plan ahead. first up, thanksgiving. we re going to see more shortages than we ve seen in years. that s going to be everything from paper towels to turkeys. reporter: if you get your hands on a bird and all of the trimmings, expect to pay a whole lot more. groceries up 3% from a year ago. turkeys more than 6%. if you think ordering turkey and cranberries today is ahead of schedule, get ready. we started holiday shopping in probably july. reporter: 13% of holiday shoppers already started or plan to start buying gifts last month. 27% are looking to do so this month. this year i m not procrastinating. reporter: this mother of three usually isn t an early shopper, she s already checking her list twice. i am worried about supply chain issues and availability of ....