Furniture Industry News: Given the increase in consumer interest in organic and healthy lifestyles, it’s been surprising that many home furnishings retailers have not chosen to capitalize on this growing market. Why is this?
Furniture Industry News: The GOTS standard for organic mattresses doesn’t try to re-create the plant-based mattresses that Adam and Eve might have used in the Garden of Eden. It allows for many synthetic modern materials and designs but sets strict design guidelines and limits for such materials.
Furniture Industry News: Let's review specific acceptable and unacceptable messaging and marketing claims made by manufacturers and retailers of organic bedding.
Furniture Industry News: There are two important sub-groups of organic mattresses that have attracted a high level of interest among consumers, presenting an opportunity for retailers to engage with new customers about safety and non-toxicity as a public service, build store traffic and create life-long customers.
Furniture Industry News: Answers to the seven most common questions asked by mattress retailers who are considering selling and advertising organic mattresses.
Furniture Industry News: What is the point of organic certifications such as the GOTS and others? It's to comply with government rules, be transparent and truthful with consumers and avoid possible liability.
Furniture Industry News: If you are considering adding organic mattresses to your merchandising mix, it’s best to clarify the claims you make to your customers.