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Shopping small makes a big impact People eat outdoors at San Pedro Square in San Jose, Calif., last June. Tens of thousands of small businesses closed due to the coronavirus pandemic, many of them permanently. Those still standing desperately need community support to stay open or reopen. Among business owners who closed during the pandemic and later reopened, 31% cited customer support as the reason they were able to do so. Ben Margot / AP file Published: 5/7/2021 2:11:05 PM I get it. It’s easy to shop on Amazon. Running low on toilet paper? Need lightbulbs? Want a bath caddy on a whim? Wi...

This article was provided to The Associated Press by the personal finance website NerdWallet. I get it. It’s easy to shop on Amazon. Running low on toilet paper? Need lightbulbs? Want a bath caddy on a whim? With two clicks and even less thought, the item you need/want/desire is at your doorstep, often in 48 hours or less. Shopping locally requires more thought. Supporting small businesses is an intentional act — one that the mom and pop shops in your neighborhood desperately need you to make. Tens of thousands of small businesses closed over the past year, many of them permanently. Ea...

Shopping small makes a big impact Kelsey Sheehy NerdWallet FacebookTwitterEmail According to the U.S. Small Business Administration, when you spend $100 at a small business, $48 stays in the community. Spend the same $100 at a big-box store or national retailer and only $14 stays.Getty Images I get it. It’s easy to shop on Amazon. Running low on toilet paper? Need lightbulbs? Want a bath caddy on a whim? With two clicks and even less thought, the item you need/want/desire is at your doorstep, often in 48 hours or less. Shopping locally requires more thought. Supporting small businesses is a...

Close In this July 6, 2020 file photo, people eat outdoors at San Pedro Square in San Jose, Calif. Tens of thousands of small businesses closed due to the coronavirus pandemic, many of them permanently. Those still standing desperately need community support to stay open or reopen. Among business owners who closed during the pandemic and later reopened, 31% cited customer support as the reason they were able to do s (AP Photo/Ben Margot) Ben Margot - The Associated Press File Photo By KELSEY SHEEHY NerdWallet

Kelsey Sheehy FILE - In this July 6, 2020 file photo, people eat outdoors at San Pedro Square in San Jose, Calif. Tens of thousands of small businesses closed due to the coronavirus pandemic, many of them permanently. Those still standing desperately need community support to stay open or reopen. Among business owners who closed during the pandemic and later reopened, 31% cited customer support as the reason they were able to do s (AP Photo/Ben Margot) I get it. It’s easy to shop on Amazon. Running low on toilet paper? Need lightbulbs? Want a bath caddy on a whim? With two clicks and even ...