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K11 Group leads "Go Art-Tech Leadership Program 2022" to cultivate artistic creativity in the younger generation by providing free art-tech workshops and guided tours for underprivileged schoolchildren

HONG KONG, July 31, 2022 /PRNewswire/ K11 group has always been dedicated to popularising art and advocating the spirit of "creating shared value" to co-create a win-win with society. To provide more opportunities for underprivileged schoolchildren and teenagers to experience art culture andartcreation,K11MUSEAistakingtheleadbypartneringwithOriginCharity Foundationand HongKongMultimediaDesign Association(HKMMDA)toco-organise"GoArt-TechLeadership Program 2022", offering free art tours and art-tech workshops to about 600 schoolchildren and teenagers aged 6 to 16, from now until mid-September. The program aims to enhance the participants' knowledge and interests in art and technology, and gear them up for future artistic development. In addition, K11's annual flagship event ART KARNIVAL has returned to K11 MUSEA in Hong Kong from now until mid-September. For the first time, the event will be extended to K11 sites in Mainland cities including Shanghai, Guangzh ....

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K11's First Flagship Project in the Chinese Mainland Officially Named K11 ECOAST, Creating A New Harbourfront Cultural Retail Destination in the Greater Bay Area

SHENZHEN, China, July 18, 2022 /PRNewswire/ A one-of-a-kind commercial complex worth RMB10 billion and jointly developed by New World Development Company Limited (the parent company of K11) and China Merchants Shekou Holdings in Shenzhen, was officially named K11 ECOAST. Located in Prince Bay, Nanshan, Shenzhen, and with a total GFA of 228,500 sq. meters, K11 ECOAST is K11's first flagship project in the Chinese mainland consisting of K11 Art Mall, K11 HACC multi-purpose art space, K11 ATELIER office building, and the Promenade. The inspiration for the name "K11 ECOAST" combines the concept of green development alongside the conservation of waterfront resources. The complex is dedicated to promoting a sustainable, circular lifestyle and integrated the concept of environmental protection through the power of creativity, culture, and innovation. Scheduled to open at the end of 2024, K11 ECOAST will be the new harbourfront cultural retail destination and circular economy t ....

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