Centre approves digital ad policy
The CBC will now be able to empanel agencies working in the digital media space in order to reach out to podcast listeners, YouTube and OTT viewers and other social media users.
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The CBC will now be able to empanel agencies working in the digital media space in order to reach out to podcast listeners, YouTube and OTT viewers and other social media users.
The Bill also seeks to replace the Cable Television Networks (Regulation) Act of 1995 that has been in effect for three decades.
The ministry intends to establish self-regulation through content evaluation committees and a broadcast advisory council. It also aims to provide programme and advertisement codes for various broadcasting network providers, as well as accessible measures for people with disabilities and statutory penalties.
India News: India's media and entertainment industry is the world's fifth largest market, with an annual growth rate of 20%, according to Union information and br
Bharti Airtel: The Cellular Operators’ Association of India (COAI) has written a letter to telecom secretary Neeraj Mittal saying “renowned international corporates such as Amazon and Microsoft are presumably circumventing and bypassing the legal telecom route by disseminating messages to Indian customers via WhatsApp, Telegram”.