"Navigating the complexities of financial services marketing through a " by Ratikant Bhaskar, Okey Peter Onyia et al.
This study presents a comprehensive analysis of the 56 issues of the Journal of Financial Services Marketing (JFSM) published between 2009 and 2022, using bibliographic meta-data and scientometrics techniques. The analysis includes publication and citation trends, the most prolific authors, bibliographic dissection of authors, their affiliated countries, co-citations of journals, and co-occurrences of keywords. Additionally, using network analysis, the study identifies major themes discussed in the JFSM volumes and issues during the 14-year period, develops seven clusters of JFSM publications,...
Source: uow.edu.au