Outlook for Integrated Marketing Communication Industry
Leaders of various sectoral bodies in the integrated marketing communication industry have identified strategies that could be explored by practitioners to revitalise the industry. Raheem Akingbolu reports. Top representatives of sectoral bodies in the nation’s integrated marketing communications (IMC) industry have urged practitioners to begin deploring tools that would help their business out of the economic quagmire brought upon it by the coronavirus pandemics and other challenges, instead of resulting to self-pity. They spoke at the virtual 2021 IMC Business Outlook organised by Adverti...
Source: thisdaylive.com