Why I went naked to raise my company profile
Joanna Gardiner, the entrepreneur who appeared in the first full-frontal ad to hit the UK, tells how going nude did it for her business
by The Startups Team Updated: Feb 18, 2021 Published: Dec 10, 2007
How far would you go to promote your brand? Starring in a 60-second film wearing nothing but a smile might be going a step too far for even the boldest of entrepreneurs. Not Joanna Gardiner, and it would seem that her daring move has paid off – the said campaign lifted sales of natural skincare range Elave by a staggering 500% within three weeks of its launch.