CNN Your Money July 27, 2013 18:26:00
Kim kardashian wears them, so do beyonce. what do they all wear? spanx. it helped the owner build a billion-dollar empire, all for wearing something you're not going to see. here's how she did it. >> the simple answer, christine, is word of mouth. every man out there and has a woman knows what spanx are. put them on, it gives you a slim shape. but the woman who did this sold magazines door to door to making a billion dollars in ten months. take a listen. sara blakely admits she's not your typical ceo. she's never taken a business course, nor did she have any experience in her field. but she's ...