Rising gold prices elevate demand for antique & jadau jewellery this wedding season, ET Retail
This wedding season, brides are favoring antique and jadau jewellery, driving up gold prices and pushing average budgets to Rs 10 lakhs from the previous Rs 5-7 lakhs. Mumbai's Zaveri Bazaar reports a surge in heavy jewellery demand, particularly for jadau pieces. Designer Kolkatti jewellery from Kolkata gains popularity. Despite a market slowdown till December 30 due to soaring gold prices at Rs 64,000 per 10 gm, South India witnesses a 15% increase in antique jewellery demand. The trend signifies a blend of tradition and modern design, according to industry leaders.
Source: indiatimes.com