America. how have you survived? >> basically because i get here early in the morning and work and stay here until late at night. that's how it works. >> no. you're very casual about your success. >> that's how it works. really. you have to be there. you have to pay attention to customers. be part of the fabric of the community. go to meetings. people have to know who you are. >> so do you think because you have a personal relationship you know these people in this community, because of that they come here instead of buying their books online? >> it's one of the reasons why they will come here....